5 Principles And Ideas Of Setting Type On The Web

There are some basic approaches, guidelines and goals to consider when working with type on the Web. Overall, the medium of Web typography involves readability, accessibility, usability, and brandability. On the Web, these aspects function together to accomplish design’s goals of communication and user interaction.

There are many ways to approach Web typography in order to create effective and expressive results. Let’s take a closer look at some principles, rules and ideas for approaching Web typography decisions — you can use them as a starting point for learning how to achieve effective type setting on the Web.

1. Approach Web Typography Decisions Systematically

In web design every typographic decision needs to simultaneously accomplish a variety of results. Each headline you create should be set in text that is legible and search engine friendly, while the typeface should fit within the guidelines of the company’s brand. Furthermore, typography should fit to the graphic style of the site and meet user expectations of being able to copy and paste text. As you can see, that’s a wide array of needs for a headline to accomplish.

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