Corporate Blog Design: Trends And Examples
With tens of millions of blogs online today, major corporations have started to recognize the value of a corporate blog for communicating with customers. However, corporate blogging is far different than the more traditional blogging that most of us encounter on a daily basis. Corporate blogging brings its own unique set of challenges and opportunities that must be considered and addressed by the company in order for its users to have a positive experience.
In this article we’ll examine the issues that face corporate blogs, we’ll observe some current trends, and we’ll look at a large sample of blogs from companies of various sizes in a wide variety of industries.
Purposes of Corporate Blogs
Probably the most significant reason for companies to manage a corporate blog is the communication benefits it can provide. As a higher percentage of the population uses the Internet for researching and buying products and services, companies can often benefit from having a more direct line of communication with customers and potential customers.
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